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  AEG is owned by Electrolux. Few brands have the staying power and the essential purity of AEG. From top to bottom, this brand exemplifies all that the best German marks stand for: a strong heritage, exceptional engineering, and enviable innovation.

The truly remarkable aspect of AEG is that it has managed to maintain its character and reputation across a wide spectrum of products, from appliances to power tools to toys!

Headspin Design develop a packaging system and guidelines for AEG. Packaging for several vacuum cleaner platforms have been developed from this system since 2003 when the system was launched. The system first covered vacuum cleaner packaging but was later also implemented on licenced products like AEG professional power tools.