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  The brand name, Zanussi, has always stood for Italian innovation with flair, and its yellow-black color combination and distinctive logo have made it recognizable throughout Europe and neighbouring countries for many decades.

Products under the Zanussi name span the entire range of household appliances, though its reputation has been gained and sustained with its reliable and extremely popular washers, vacuum claeners and dryers. Zanussi is a brand name that could be used on any appliances, but it is also a perfect label for brand extensions.

Headspin Design helped Electrolux stretch the Zanussi brand into the vacuum cleaner area. A extremely powerful packaging concept was developed, including a set of guidelines that enabled Zanussi products to be developed around the world without loosing visual strenght.