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  Exotic Snacks is the market leader in the category for healthy snacks, with 25 years experience of the FMCG market within Sweden.

Nuts, crispy rice crackers and juicy apricots or wonderful chocolate and yoghurt covered fruits – Exotic Snacks travel to all corners of the world to find new and delicious snacks of nature.

The Exotic snacks brand was developed in 2007 together with the slogan ”Passion for Nature”. To underline the exoticness of the brand, a special typeface named ”Wasabi” was developed for the brand and the communication.